Former Portugal and Real Madrid Defender Pepe Signs on as Ambassador for Asian Betting Firm Crown88

FPF

Arbitragem

Lisbon / Singapore — September, 2025 — Crown88, a leading Asian online entertainment and sports-betting brand, today announced the appointment of Portuguese international legend Pepe as its newest global ambassador. The multi-year partnership will see the iconic defender front Crown88’s regional campaigns, fan-engagement initiatives, and responsible-gaming advocacy across key Asian markets.

“Pepe is synonymous with elite performance, leadership, and longevity at the very top of world football,” said Adrian Lau, Chief Marketing Officer at Crown88. “From Portugal’s European triumphs to his storied club career at Real Madrid and Porto, his winning mentality mirrors Crown88’s commitment to excellence. We’re thrilled to welcome him as the face of Crown88 and to connect fans with football in more authentic, memorable ways.”

Across the partnership, Pepe will feature in brand and product campaigns, exclusive content series, watch-party appearances, and digital fan experiences designed to bring supporters closer to the action. Crown88 and Pepe will also collaborate on community-focused projects—such as youth football clinics and charitable activations—aimed at inspiring the next generation of players and fans.

“I’m proud to join Crown88 as brand ambassador,” said Pepe. “Football has given me everything, and I’m excited to work with a partner that celebrates the sport’s passion and respects its values. Together, we’ll create meaningful experiences for fans and promote a culture of fair play, balance, and responsibility.”

As part of the announcement, Crown88 reaffirmed its Responsible Gaming principles, including age-verification protocols, self-exclusion tools, deposit limits, and 24/7 customer support. “Entertainment should always come with safeguards,” added Lau. “Pepe’s influence as a leader on and off the pitch will help amplify our message that enjoying the game responsibly is paramount.”

About Pepe

A cornerstone of modern Portuguese football, Pepe has amassed over a hundred caps for the national team, winning UEFA EURO 2016 and the 2019 UEFA Nations League. At club level, he achieved legendary status with Real Madrid, lifting multiple UEFA Champions League titles, LaLiga championships, and international trophies, while also enjoying major domestic success with FC Porto. Renowned for his competitiveness, aerial dominance, and tactical reading of the game, Pepe remains one of the most respected defenders of his generation.

About Crown88

Crown88 is a premier Asian online entertainment platform offering a wide portfolio of sports, live-dealer, and gaming experiences designed for passionate fans. The brand is committed to cutting-edge technology, competitive odds, fast payouts, and best-in-class customer care—underpinned by robust Responsible Gaming standards.

Media Contact
Crown88 Public Relations
Email: press@c88.io (media only)
+65 8873 9517